Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.
Valentine’s Day, Galentine’s Day, or Singles Awareness Day? It doesn’t matter how you celebrate, what matters is LOVE how good your glam looks. Gilbert Soliz, celebrity makeup artist to Kim Petras, Bebe Rexha, Paris Hilton, and Serayah, broke down the biggest makeup trends for this V-day holiday. Turn yourself into a sweet cherub with lollipop lips and winged liner or opt for a more minimalist look with monochromatic mauves. Whatever you choose, you can’t go wrong with these five trends. (Now, if only dating was this easy.) Ahead, the five best beauty beats for Valentine’s Day 2022. Because it’s never too early.
Advertisem*nt - Continue Reading Below
Pretty in Pink
Soliz says you don’t have to opt for a full Valentine’s Day look, but rather, go for a minimalist approach.
To achieve the ultimate pretty in pink glam: “Sweep a single pink eyeshadow from lash line to brow bone (like Cherished from the Huda Beauty Rose Quartz eyeshadow palette), then stroke Rare Beauty by Selena Gomez Mascara for fresh and flirty eyes,” says Soliz. “Finish the look by brightening under the eyes with Hide concealer.”
Huda Beauty Rose Quartz eyeshadow palette, $67; sephora.com
Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara, $20; sephora.com
Hide Concealer, $26; amazon.com
Advertisem*nt - Continue Reading Below
Pretty in Pink
Advertisem*nt - Continue Reading Below
Pretty in Pink
Shop This Look:
Pat McGrath Mthrship Mega: Celestial Odyssey Eyeshadow Palette, $78; sephora.com
Winged Liner & Lollipop Lips
“K-pop star Lisa from Blackpink does it best,” says Soliz. It’s all about the glossy shine on the lips paired with the perfect black winged liner. Soliz’s picks: YSL’s Water Stain Lip Stain in Fuchsia Tide, which is a vibrant but cool pink lip stain that drenches the lips with glossy high shine. For liner, his go-to is NARS Climax waterproof liquid liner.
YSL’s Water Stain Lip Stain in Fuchsia Tide, $38; sephora.com
NARS Climax Waterproof Liquid Eyeliner, $24; sephora.com
Advertisem*nt - Continue Reading Below
Winged Liner & Lollipop Lips
Advertisem*nt - Continue Reading Below
Winged Liner & Lollipop Lips
Shop This Look:
Charlotte Tilbury Matte Revolution Lipstick in Lost Cherry, $18; sephora.com
Advertisem*nt - Continue Reading Below
Monochromatic Mauves
Want something easy for V-day that is also a signature beat of one of the world’s most famous pop stars? In the words of the singer herself, “Yuh!”
“Ariana Grande has mastered this look [Monochromatic Mauves] and it couldn’t be easier,” says Soliz. “Sweep a mauvy pink shade from the lash line. To crease, try Tarte’s Tartelette eyeshadow palette; it’s a mix of rose shimmery pinks. Then drape a mauvy blush like Pat McGrath Labs in Divine Rose from the temples to the cheeks.” For the lip, Soliz suggests a soft satin shade like Makeup by Mario’s lipstick in Rasa, which balances out the glam.”
Tartelette Juicy Amazonian Clay Eyeshadow Palette, $39; sephora.com
Pat McGrath Skin Fetish: Divine Powder Blush, $38; sephora.com
Makeup by Mario Ultra Suede Lipstick in Rasa, $24; sephora.com
Advertisem*nt - Continue Reading Below
Monochromatic Mauves
Advertisem*nt - Continue Reading Below
Monochromatic Mauves
Advertisem*nt - Continue Reading Below
All That Glitters Is Glam
Shine bright this Singles Awareness Day with all things glitter and gold. “Start with a liquid shimmer like Haus Labs Glam Attack Liquid Shimmer Powder, sweep it across your eyes, and blend it out,” explains Soliz. “Then, throw on a pair of lashes to really make the look stand out.” His favorite? Lily Lashes in Miami. For foundation, Soliz prefers Hides Full Coverage Foundation to ensure a flawless finish.
Haus Labs Glam Attack Liquid Shimmer Powder, $20; amazon.com
SHOP NOW
Lilly Lashes 3D Faux Mink Lashes, $28; sephora.com
Hide Foundation, $30; hide.shop.com
Advertisem*nt - Continue Reading Below
All That Glitters Is Glam
Advertisem*nt - Continue Reading Below
All That Glitters Is Glam
Advertisem*nt - Continue Reading Below
Bring the Heat
Orange is the new... red. “Bright orange packs the same heat as a bold red and we’ve seen Julia Garner ace this look,” says Soliz. “Gucci’s Agatha orange-red lipstick is one I find works well on everyone. Try keeping the rest of the face neutral with soft and subtle finishes and Pat McGrath Labs Dark Star mascara to help balance out and ground the look.”
Gucci Agatha Orange, $42; gucci.com
Pat McGrath Labs Dark Star, $30; sephora.com
Advertisem*nt - Continue Reading Below
Bring the Heat
Shop This Look:
Yves Saint Laurent Tatouage Couture Liquid Matte Lip Stain in Chili Spirit, $38; sephora.com
Advertisem*nt - Continue Reading Below
Bring the Heat
Shop This Look:
Fenty Beauty by Rihanna Gloss Bomb Heat Universal Lip Luminizer + Plumper, $22; sephora.com
